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Meet The Team
Laurie Fainer, M.Ed Founder & CEO
Laurie Fainer has spent more than two decades helping leaders navigate the moments where strategy, people, and pressure collide. Her work sits at the intersection of human behavior and business performance, guiding executives through growth, conflict, and organizational transformation with clarity, discretion, and a deeply grounded approach to leadership.
Her career spans Deloitte, EY, and executive roles inside private equity and luxury real estate, including serving as Chief People Officer for a $500M+ North American platform. Laurie has led HR for 600+ employees and supported over 6,000 agents, architected multi‑year workforce strategies, and guided organizations through M&A integrations, culture shifts, and the complex people dynamics that determine whether strategy succeeds or stalls.
As a trusted advisor, she works behind the scenes with C-Suite, and high‑performing teams who rely on her ability to translate corporate‑level strategy into practical, human systems that elevate performance, strengthen culture, and help top performers grow without burning out. Her work consistently transforms “family‑vibe” environments into aligned, high‑performance teams and organizations which restores confidence in "chaotic" or high‑stakes conditions.
Today, as founder of Dynamic Alchemy Advisors, Laurie partners with leaders ready to move beyond curated personas and into the kind of authentic, grounded leadership that creates alignment, accelerates execution, and unlocks the full potential of their teams and organizations.
Courtenay Chipman Director, Client & Organizational Effectiveness
Picture a leadership team rolling out a bold strategy, clear on the “what” but quietly uncertain about the “how.” The plan is solid, the intent is right, yet execution stalls. That’s the moment Courtenay knows the real work begins, not with another framework, but with alignment between people, systems, and reality.
Courtenay has spent over 15 years helping large organizations turn strategy into sustained capability. Her career has been shaped by designing and leading national learning, performance, and measurement systems for organizations of more than 15,000 employees. She has reduced project turnaround times, strengthened enterprise capability, and helped leaders see clearly where intention and impact diverge.
Previously, Courtenay led Learning Operations and Performance at Deloitte Canada, where she oversaw national learning technology and measurement strategy. She brings a rare combination of data fluency and deep respect for human performance, helping leaders build systems that scale without losing what makes them effective.
Courtenay partners with our clients to translate complexity into clarity, aligning talent, technology, and measurement so strategy doesn’t just sound good, it works.
Jason Fouchier Manager, Growth Operations
Growth often looks clean on a dashboard and chaotic behind the scenes. Systems don’t talk to each other, teams work around broken processes, and leaders sense momentum without fully trusting what’s underneath. Jason lives in that tension, and knows how to resolve it.
With over eight years of experience in revenue and growth operations, Jason specializes in building the infrastructure that makes growth sustainable. His background spans front-line support through to advanced systems analysis, giving him a grounded understanding of how strategy actually shows up in day-to-day operations.
He has led the optimization of lead-to-revenue flows and implemented scalable tech stacks across platforms like Salesforce, HubSpot, and Zendesk. His work consistently brings clarity where complexity has accumulated, aligning teams, tools, and decision-making so growth is intentional rather than reactive.
Jason ensures that how the Dynamic Alchemy Advisors grows is as thoughtful as why it grows, building systems that support clarity, accountability, and long-term impact.
Our Core Values
Vulnerability
We model brave conversations - because true connection and innovation live on the far side of uncertainty.
Courage
Change demands bravery. We coach you to lean into discomfort, embrace failure as fuel, and make bold decisions that move the needle.
Authenticity
No masks, no posturing. True influence starts when you stop trying to “fit in” and start amplifying your unique strengths Show up as you are.
Collaboration
Complex challenges require collective genius. Every solution is co-created and owned by the people who live it, so teams share candid feedback, innovate together, and own the outcomes.
Curiosity
Ask the hard questions first. Curiosity fuels every workshop, coaching conversation, and strategy session, turning assumptions into breakthroughs.
Impact
We obsess over outcomes that matter -revenue lift, retention gains, and the breakthroughs that happen when leaders finally lean unlock their true potential.